LOVE, LOVE, LOVE this brand and it inspires me: pinkletoes. I love the energy that she creates and I am a part of her PT4P that has provided me with the marketing materials that will make my new business beautiful.
I was most inspired by the design that Marina created on this blog, and I especially love the logo next to my name at the bottom of each post. So I started writing words, words and more words. I rearranged words. I found that I am MOST productive brainstorming on the treadmill (which makes the recording them down part challenging-picture that!) And I found a name that stuck. Then, (again on that stupid treadmill-who needs an ipod!) I built on the name and began to visualize what I want the "feel" of my business to be. So here are some of my thoughts out loud. (your part still at the end!)
- want something in the name that clearly is the reason for the coordinating logo, watermark & theme, including a coordinating tag line
- want a couple of words in the name that clearly define me as someone who "styles homes"
- want a theme that is lively, provokes interest, unique & makes me approachable
- want to stay faaaaar away from the stuffy & serious design/decor companies that are intimidating so I create the feeling that “I am just one of you, who happens to have a knack for this & let's have fun together making this space work” as opposed to “I am the expert tell me a little about what you like and I’ll do everything.”
- I envision a leave behind (there's the drug rep in me speaking!) that is a bowl or vase full of berries, with a thank you, reminder of my brand & referral cards etc.
So what I need from you is your opinion. I wouldn't be asking if I didn't want your honesty. I know you can't see the "brand" like I can, but tell me what this name says to you. If you saw a business card with it on there, would you want to call me? What do you think of? BE HONEST. Got an idea to make it better? I want that too! Collaborate with me! 
...off to the treadmill for more brainstorming...this start your own business thing is GREAT for my health!
6 comments:
I LOVE it! It sounds fresh, young, exciting, and professional. You truly are amazing!
I really like where you're going. I admit I was a bit thrown by the "berry" aspect, until I read the tagline, that seems to pull it all together. Perhaps it would soften the look of the logo some to make the tagline in some shade of pink? I LOVE your leave behind idea (I remember that so clearly from my Make-A-Wish days, I still find myself saying things like "turn key operation"), I think berries in a vase would be adorable. Overall I like the idea and I would definitely call you if I didn't live in a base house...or if I could afford you! :)
i really like it. "berry" drew me in and made me want to know more. but i like how it kinda pulls in the baker in you with the food reference.
i really like it. "berry" drew me in and made me want to know more. but i like how it kinda pulls in the baker in you with the food reference.
It suits you so well :) I think it's perfect and you could definitely take it and run with it!!
LOVE IT! I think it's absolutely perfect for what you're trying to convey.
Now, after hearing about pinkletoes & styleberryhome, I am now craving pinkberry--go figure.
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